Stahls’ ID Direct introduces a new heat transfer material, Fashion-FILM. On August 26th, Mel hosted a webinar along with Juliet Kalmeta from Stahls’ ID Direct on a fantastic CAD-CUT® heat transfer material, Fashion-FILM™. Fashion-FILM™ was introduced to the industry last year and is a very lightweight and thin product. It can be cut on just about any vinyl cutter, and can be used to get very fine detail. But don’t let the soft hand and thinness fool you- it’s extremely [...]

Sales & Marketing Tips for Garment Decoration. The Back to School webinar series wrapped up on Tuesday Aug 25 with an overview of some sales and marketing tips from Mel Meibers and Patrick Boyle. The 3 keys to selling and marketing we came up with are -Know your merchandise:  Keep with up new products form your vendors and new trends in the industry -Know your customer: Knowing what specific groups might have specific needs and which of your products or [...]