Original Broadcast Date: February 7, 2012
Sponsored by: Stahls’ ID Direct

Presenter: Mary Blondell

Digital Decoration for the Future:
If you have been to a tradeshow or perused a t-shirt forum lately, your head may be whirling with all of the options available to decorate apparel. You might have the erroneous assumption that one has to be a millionaire to start or sustain a business in the decoration industry. This is simply not the case. In today’s webinar, Mary Blondell explores many of the benefits and specialties of the methods used for garment decoration, such as screen printing, embroidery, direct to garment, and digital transfers. As soon as she mentioned full color digital transfers, our attendee interest was piqued and the questions began coming in.
Full color digital transfers are produced on a solvent or eco solvent print–cut system such as a Roland Versa-Camm, to name one of many. One of the greatest benefits to this system is that it offers the versatility to decorate more substrates than garments. This machine offers the capability to create banners, bumper stickers, window decals, wall graphics and more. It also offers a cost effective solution to providing a full color design for a short run project. Only you can decide whether your business will benefit most by buying the equipment and providing the in-house service or if you want to send out the artwork, have the transfer created and then apply with your heat press. You may want to start outsourcing as a solution first and get some analytics over time to determine your ROI before deciding. One thing is certain; this webinar offers several solutions to get a logo on just about anything. If you can think it, you can print it.