Ken Chadwick of the GroupeSTAHL Sales Alliance (GSSA) presented a webinar today: Get Your Head in the Game – Increase Profits with a Cap Press. He touched on a huge market trend – varying your design locations.

When you think about it, we are bombarded with advertising/marketing messages every day, all day. How do you get your company name, logo or design to stand out? How do you cut through the clutter and in turn increase your sales?

Well you could try bright colors. Been there, done that- in the ’80s! How about a shocking message or graphic? Wait a minute, we are trying to increase sales, not get sued. Ken pointed out how to grab and, more importantly, hold the attention of your audience with unique placement.

And even though this webinar focused on headwear, his ideas/tips can easily be translated to shirts, jackets, etc. Varying the location/position of your logo or artwork makes you stand out. “Don’t restrict graphics to the front two panels (of a hat),” Ken said. He then added, “Experiment with mixed media.” Using different heat transfer materials can create texture and depth within designs. Couple that with unique placement and customers will beat down your doors!

As with anything, most people have to “see it to believe it.” So use your heat press and create samples. Ken showed a cap press that had interchangeable platens. Changing platens affords you an infinite number of placement options while using a variety of heat transfer materials.

So what did I learn today? To win in the sales game you need to stand out. Get ahead of the competition by using your heat press and positioning designs in creative places.

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