In the most recent February edition of Printwear Magazine, a great article was put together by a screen printing veteran, Terry Combs. The article, “Transfer Solutions”, took a look inside offering heat transfers into your business. Your businesses, as he explains, is not just embroidery or digital decorating or even just screen printing, you need to start looking at your role as a “garment decorator”. The possibilities of what you can offer as a garment decorator are endless in the industry. So this leads in to your options of using heat transfers as a medium to create your custom apparel.
Heat Transfers make printing for leagues easy. Having extra transfer sheets on hand is easier for last minute players.
1) Team Business: Name and numbering uniforms using traditional methods is time consuming and not the easiest way. With heat transfer sheets, they “can be applied quickly and conveniently”, says Combs.
2) Inventory: There’s no need to waste inventory on unwanted apparel or sizes that no one needs. Print on demand with heat transfers. You can store sheets of designs and only print when an order comes in.
3) Minimums and Turn-Around: With heat transfers, minimums tend to be lower than going to a direct printer and turnaround time is closer to three days instead of two weeks. Some companies will even ship out transfers the same day.
4) The only investment: A heat press is the only piece of equipment to using heat transfers. It’s a low investment and little education needed to work one. As Terry Combs says, “do not, under any circumstances, cut corners on a heat press.” It’s what makes the transfers stick and you want it to be a quality heat press.
This is just a small snippet of what was explained in the article so I encourage everyone to read it and learn how important heat transfers are in today’s garment decorating industry.
All you need is a heat press to create a wide range of apparel and accessories and help control inventory.
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