Want to catapult your business into the future? Have you noticed that many of your customers are asking for small-run or individual full color personalized pieces for which screen setup isn’t cost-effective? Are they asking you to decorate nylon, polyester, or compression garments that are impossible to screen or print direct to garment? Do you have to turn down these jobs or contract them out?
We want you to be able to say “YES” to every customer. At this year’s SGIA Expo, Josh Ellsworth of Stahls’ CAD-CUT® Direct demonstrated how a print/cut system, such as the Roland® VersaCAMM, or full color digital transfer services like CAD-PRINTZ™ can rocket your business forward.
These methods allow you three ways to modernize your business:
1.) Leverage Your Use of E-Commerce
With e-commerce, print/cut and digital transfers allow you to take an order from the web and provide a custom product for your customer. You can offer your own design and apply it on a variety of garments for customers to order. Whether you’re printing and cutting on demand or applying digital transfers with a heat press, the days of keeping blanks in stock in a variety of sizes and colors, thus inflating your overhead, can be history.
2.) Merchandise More Effectively by Capitalizing on Garment Trends
You can now provide competitively priced, full color shaded and gradient designs. Today’s customers want to personalize a design by adding a photo, logo, or name. Print/cut allows pricing by the square inch, not by color, and CAD-PRINTZ have no per color fees, allowing you to offer affordable personalization.
3.) Flexibility
Now you can have the ability to customize hard to print items such as nylon, polyester, and compression garments, meaning you’ll never have to say no to your customer. You can even expand your offerings beyond garments and provide them with non-apparel digital transfers such as banners, bumper stickers, wall graphics, and window decals.
So press play on the video below and see how adding print/cut to your business will make your future so bright, you just may have to wear shades.
Video: Solvent Print and Cut Decorating For Apparel – The Shop of the Future
Post submitted by Stahls’ ID Direct
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