If you have attended a trade show or perused online forums lately, your head may be whirling with all of the options available to decorate apparel. You might assume that one has to be a millionaire to start or sustain a business in the decoration industry. This is simply not the case. In the webinar, “Digital Decoration for the Future,” Mary Blondell of Stahls’ ID Direct™ explores many of the benefits of the different methods used for garment decoration, such as screen printing, embroidery, direct to garment, and digital transfers. As soon as she mentioned full color digital transfers, our attendee interest was piqued and the questions began coming in, so we wanted to give you more information about digital transfers.
Full color digital transfers are produced on a solvent or eco solvent print–cut system such as a Roland® VersaCAMM®, to name one of many. One of the greatest benefits to this system is that it offers the versatility to decorate more substrates than garments. This machine offers the capability to create banners, bumper stickers, window decals, wall graphics and more. It also offers a cost-effective solution to providing a full color design for a short-run project. Only you can decide whether your business will benefit most by buying the equipment and providing the in-house service or by sending out the artwork, having the transfer created, then applying it with your heat press. You may want to start outsourcing first and determine your return on investment before deciding.
One thing is certain: this webinar offers several solutions to get a logo on just about anything. If you can think it, you can print it.
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