Thank you to everyone that attended the Your Business and the Social Media BOOM! Webinar. We covered a lot of information about different social networks, key features of each, and some free tools to help you plan, organize and be successful in a social media marketing campaign. I hope everyone got a lot of great information they could quickly use from it.
Here are some of the questions asked and answered during the webinar:
Regarding getting involved in groups on LinkedIn®, do you use the search bar to find the particular groups?
- Using the search function is a great way to find groups that you have an interest in. You can also look for other groups that some of your LinkedIn contacts are using that are connected to the industry you are in. Once you join a group, make sure to become active in the discussions and comment back on other individual’s comments. Interaction is the key element that will help you gain a standing in LinkedIn.
Where did you get Hoot Suite? Is it special software?
- HootSuite is an amazing, easy-to-use web based software that allows you to control all of your social media outlets in one place. You can also use HootSuite to schedule out social media campaigns, perform keyword trend analysis and tracking and perform analytics of your social media posts. All in all I feel it is the best social media tool on the market and best of all, its FREE! You can find out more and sign up at HootSuite.
What video editing software do you use and what type of camera do you recommend for YouTube videos?
- For on screen capture video of software tutorials I use Camtasia Studio. It is low cost and very powerful screen capture video editing software. For live video there are so many different cameras on the market that it is hard to recommend any specific brand. I have seen great videos from individuals using just their camera on an iPhone and many of the low cost flip cameras that run under $150 take great HD video and have tools to edit and upload directly to YouTube. Look for one that fits your budget and check online reviews before you buy.
Do you think it’s necessary to get a customer’s permission to post photos using their logos and/or designs?
- You should always gain permission before posting pictures of your customer’s designs. I find that almost everyone is more than happy to let me post their logos, designs and finished garments – especially if I link back to their Facebook page!
How would you have time to do your job if you signed up to all of these social networks? What are the top three to use?
- It does take time to get everything setup and running. Once you have the different social networks established, I recommend that you setup an hour a day to devote to social media. Use this instead of cold calling.
- If I had to pick my three top choices, they would be:
1. Facebook as it the easiest to setup and most popular with over 600 million users.
2. Twitter as it has so many powerful tools to find out what is going on in a specific industry and track trends.
3. YouTube as it will quickly allow you to bring your SEO up and is the second largest search tool on the internet allowing you to reach your target market quicker.
There were more questions and I will do my best to get back to everyone on them. Please feel free to shoot me an email with any questions you have or give me a call if you want to talk more about how social media can help your business. I can be reached at steven@imprintables.com or directly at 518-630-6655. Make sure to follow me on twitter at @StevenJacksonIW.
I look forward to seeing all of you on the social media networks!
post submitted by Imprintables Warehouse
PDF 
